What is Copywriting?

Learn about the different types of copywriting and why they're important!

11/20/20243 min read

I get a lot of questions from founders about what copywriting is, which is interesting because as an entrepreneur, you can’t avoid it.

From simple social media posts to complete websites, every marketing aspect of your business requires copywriting.

Copywriting is the different types of written advertising content that generate revenue and encourage customers to take action.

It’s literally the words you read that are selling you something.

Copywriting comes in many different forms to bring more people to your company:

Social Media
Email
Search Engine Optimization (SEO)
Blog
Website
Product

Social Media

Social media copywriting includes every literary aspect that goes into making a solid post. With the short attention span of users, copywriters do not have long to interest them.

From the words part of the graphic design to the caption, copywriters have to ensure consistency to get the message across. Copywriters can also work on creating scripts for video content with the intent to direct people to the business’ landing page.

Email

Email is one of the most marketed skills of a copywriter, with well-organized campaigns significantly increasing the revenue of companies.

Email copywriting keeps the target market in touch with the companies, increases brand loyalty, and improves the chances of sales.

Copywriters don’t only work on writing emails but also study the best “sequences” for emails to follow during the sales journey.

Some simple examples include copywriters curating emails for people who have just joined the email list, abandoned something in their cart, or completed a purchase.

Search Engine Optimization (SEO)

It’s impossible to avoid the term, SEO, the second you start learning about digital marketing.

SEO writing refers to content that is designed to improve the ranking of your content on search engines by using the most common words people are searching with.

For example, if a large percentage of people are currently searching for “Best fitness programs to lose weight before the new year,” then the content copywriters create need to use those exact words to optimize the ranking of your content.

There’s a lot of resources that copywriters use to analyze the trends of what people are searching related to your niche to deliver the best results.

Blog

Blogs are a great way to educate your target market and gain credibility. It also gives copywriters an opportunity to repurpose content and gain more avenues of exposure.

Copywriters may also look into teaming with bloggers who focus on affiliate marketing to showcase your product or service to their audience.

Website

Copywriters are involved in every portion of website design.

They ensure that the landing pages are welcoming to consumers and provide all the necessary information they need to get to know the business immediately.

Copywriters also work on creating pages on products, “About Us,” and faqs, all while including lead magnets that encourage consumers to exchange their information for something.

Copywriters also ensure that your website is optimized for any browser and device.

Product

Copywriters can also manage the technical descriptions of your products that give consumers everything they need to know and convince them to purchase your product over competitors.

The tone and framework of a product description can completely influence whether a customer decides to buy or not.

Why are copywriters important?

Well-branding and compelling content can drive 7.8 times more traffic to your site compared to sites that don’t use copywriters.

Having a good copywriter that understands your company is essential.

Copywriters are in charge of your brand consistency with their work being a reflection of the brand’s image.

They ensure that things are cohesive, especially when working in a big team with multiple minds looking into products.

The whole purpose of copywriting is to lead potential customers through the sales funnel and close a deal!

Hire a copywriter!

Hiring a freelance copywriter can take a lot of extra work off your plate and significantly boost sales!

If you’re interested in hiring a freelance copywriter, feel free to reach out to me! And don’t forget to check out the rest of my content to learn more!

Get in touch

Work with me and turn your core vision into a reality.

Phone:

801-330-9597

Email:

harleenkrsn@gmail.com

About Me